A JV giveaway event is a site setup by online marketers who agree to use their lists of subscribers to help build the email lists of all the members included. By participating in such an event each participant has the potential to increase the size of their own mailing list by taking advantage of the joined power of all the other list builders who are participating.
The way it works is each member of the JV giveaway contribute one or more free products along with their squeeze pages that they will use to gather new sign-ups. They then agree to email their subscriber list on launch day promoting the giveaway event and all the free products being given away by other participants.
Are JV giveaway events really a good way to build your list fast? The answer to this question is: it depends on the situation. If you are managing your own JV giveaway event than it most certainly is.
Even if you are inexperienced and the event is not so well run, you will develop your list by 100's if not 1000's of subscribers. Successful events may add to your subscriber list many 1000's of new subscribers but you will need to really be great at it and have a reputation that attracts people. You will benefit greatly if you could find yourself a seasoned partner to run the event together.If you are registering with someone else to giveaway event as a contributor than you will grow your opt-in list.
Will it be dramatic growth? Again - it depends on the situation. If this is a well established event (running at the same time of the year for several years) and if you do good work with your contribution (more on that later) then you can see 100's of new subscribers on your list. However, most of the JV giveaways I've seen are either run by inexperienced people or are conducted by "professional" event creators on behalf of others. Alas, most of those are not so well conducted and the results for contributors are way worse than one could hope for.
Conclusion
JV giveaways are one way of building your list. Use them well and you will benefit.
Use other ways to build your list as well; don't rely on JV giveaways alone.
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